A$AP Rocky is rumored to be joing the Under Armour family, joing the likes of Dwayne "The Rock" Johsnon and Stephen Curry. According to Under Armour A$AP will be the new face of their lifestyle initiative, which Rocky is no stranger to being a icon in the fashion industry.
Rumors had been swirling that the Harlem native was working on more collaborations with Adidas but that might be in the can after news broke he would be signing with Under Armour. This strategy will hopefully help with the plummet in sales that Under Armour has been seeing over the past few months, most recently taking a 7% drop in sales.
Not many details about the deal are available yet but as more becomes available we will definitely keep you updated.
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